Blockchain.com Hires Marissa Brooks to Guide Global Athletics and Entertainment Partnerships
Premiere athletics and luxury manufacturer govt will craft partnership technique for world’s primary crypto platform
MIAMI, April 8, 2022 /PRNewswire/ — Blockchain.com, the world’s most preferred way to buy, promote, and trade cryptocurrency, now introduced that it has joined forces with Marissa Brooks, founder of 4WRD, to craft an ground breaking sports and amusement partnership approach. Brooks will be responsible for generating substantial influence, groundbreaking interactions with groups, leagues, athletes, entertainers, and other personalities to guidance the crypto platform’s world wide growth.
A distinctive boutique collective in Miami, 4WRD lives mainly at the intersection of sports and luxury. The company focuses on brand name partnerships and situations for main luxurious brands and clientele, most lately developing the Blockchain.com Miami Padel Open up. 4WRD also counts Boich Financial investment Group, Australian Artist Tyson Beck, and a variety of luxurious makes, as customers.
“As the Blockchain.com brand name expands globally, we’re energized to operate with a premiere sports activities and luxurious marketer like Marissa,” stated Peter Smith, Blockchain.com CEO and Co-Founder. “Her expertise crafting disruptive manufacturer times will support us establish stand-out partnerships globally. Marissa will help us convey partnerships to lifetime in a huge way as we continue on to build the upcoming of finance.”
Brooks began her profession with the NBA’s Miami Heat in which she managed corporate partnerships for a 10 years. She oversaw the team’s premier sponsors such as luxurious watch brand, Hublot, which served as the Swiss brand’s entry into North The usa.
She later on joined the LVMH-owned Hublot in Switzerland foremost their sturdy global sponsorship and situations platform, wherever she led the 1st one-off licensing and luxury enjoy deal in the NBA. She has worked in about 16 international locations about the earth, skillfully marrying local cultures and customs with brand name goals. Brooks has negotiated and activated partnerships with Manchester United, Paris Saint-Germain, Formula 1, FIFA and UEFA as properly as ambassadors such as Usain Bolt, Kobe Bryant, and Pelé, to name a few. Pursuing Hublot, Brooks was CMO/Americas of the Longines Masters, shifting the prestigious indoor equestrian level of competition from Los Angeles to New York.
Marissa resides in Miami exactly where she will join Blockchain.com’s speedy-expanding group.
About Blockchain.com
Blockchain.com is connecting the planet to the future of finance. The London and Miami-dependent corporation, with an international team distribute across the planet, is the most trustworthy and fastest increasing crypto firm, encouraging thousands and thousands throughout the globe safely obtain cryptocurrency. Enterprise backed because 2014, Blockchain.com is valued at $14 billion. Check out Blockchain.com for more details, abide by us on Twitter @blockchain, check out The Blockchain.com Podcast, and read through our blog site for the newest enterprise news.
Speak to:
Brooks Wallace
Head of Communications
[email protected]
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