Hallmark’s News Xmas Movies Score Significant Viewership Forward of Thanksgiving
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Topline
The vacation spirit officially took over the cable airwaves ahead of Thanksgiving, as a trio of brand name new Hallmark Christmas flicks just about every debuted to an viewers of extra than 1.9 million viewers and just one movie, “A Merry Scottish Christmas,” conquer each out cable information system on television previous week.
A still image from “A Merry Scottish Xmas” launched by Hallmark.
Critical Info
“A Merry Scottish Christmas” was the fourth most-watched cable program very last 7 days, Nielsen information exhibits, scoring 3.33 million viewers for its Saturday night time premiere and position only under “Monday Night time Football”-relevant protection on ESPN.
The top rated-10 most watched cable plans last week ended up rounded out by episodes of “The Five” and Wednesday night’s “Jesse Watters Primetime,” all on Fox News.
The Sunday premiere of “Holiday Hotline” on Hallmark had 2.27 million viewers and was the 16th most-watched cable program, and “Navigating Xmas,” which was produced Friday evening, experienced 1.97 million viewers in the No. 36 location.
The films’ success pushed Hallmark to grow to be the third most-watched cable channel of the week in primetime, with an common of 1.35 million viewers.
Hallmark fell at the rear of ESPN’s 2 million primetime typical viewers and Fox News’ 1.79 million, but the network out-rated MSNBC, CNN and HGTV involving 8 and 11 p.m.
In total-working day viewership, the Hallmark Channel was the fourth most-watched behind Fox Information, MSNBC and ESPN, in that purchase.
Important Background
Hallmark Xmas movies have been a staple of the holiday getaway period for far more than a ten years and the overall quantity of new authentic films has risen each and every 12 months because 2009, when Hallmark place out 9 motion pictures. Much more than 300 Christmas motion pictures and a handful of Hanukkah films have been aired on the brand’s channels due to the fact. Hallmark will release a total of 40 model new flicks this getaway season—31 originals as a result of the Hallmark Channel’s “Countdown to Christmas” and 9 in Hallmark Flicks & Mysteries’ “Miracles of Christmas” lineup. Nielsen in 2021 believed that much more than 80 million folks check out at minimum a couple minutes of a Hallmark movie just about every Xmas time.
Tangent
On broadcast tv, football proceeds to dominate ratings. The Kansas Metropolis Chiefs and Philadelphia Eagles sport on Monday, November 20 was the most-watched Monday Night time Soccer video game in 27 years, ESPN mentioned, drawing 29 million viewers throughout the ABC broadcast network and ESPN. The sport, a rematch of the 2023 Tremendous Bowl, came amid mounting fascination in the Kelce brothers, each star gamers on their respective teams. Travis Kelce of the Chiefs has drawn large focus for his general public partnership with songs superstar Talyor Swift, and the relatives of Jason Kelce, an Eagle, was the issue of the preferred documentary Kelce on Prime Online video. The Minnesota Vikings v. Denver Broncos activity on Sunday drew 18.45 million viewers to NBC, Nielsen knowledge exhibits, and the Las Vegas Raiders v. Miami Dolphins video game on FOX had 14.2 million viewers.
Further Examining
