Despite being a saturated market, the photography industry offers a lot of opportunity for aspiring business owners. From weddings to corporate events, good photographers are always in demand, tasked with capturing memories that will be cherished for years to come. However, getting a new business off the ground can be a lengthy process, so in this article we’ll be discussing exactly how you can set up a successful creative photography business.
The first step to setting up your business should be writing up a business plan that establishes how you intend to get clients, how much money you can realistically make each month, and how you’ll scale your business as it grows. As soon as you have a clear, concise business plan that lays out your finances, you can start to source the appropriate funding (if you don’t have a savings pot to launch your business yourself). Whether you’ll be approaching family and friends for support, or you’re planning to take out a bank loan, having a clear financial plan gives you a solid foundation to pitch to investors.
Get the Right Camera
As a photographer, your top priority when it comes to equipment should be the right camera. Although you don’t need to go all out straight away, your camera is the main component of your work, and having a high-quality model will show in your final product. There are also a range of accessories that you need to get started, so keep these in mind when you start setting up shop.
Create the Perfect Home Working Space
Although a lot of your time as a photographer will be spent out in the field capturing beautiful shots, a surprising amount of it will actually be spent working from home, editing and restyling your photos so that they are perfect for your clients. To do this, you’ll need a powerful computer with a top-quality graphics card, like one of the models offered by Lenovo.com. Once you’ve found the right computer, make sure that the space you’ll be working from is free from clutter and distractions, so that you can do your best work every time.
Build a Portfolio
Building a high quality, impactful portfolio is vital to the success of any creative photography business, as being able to show examples of your work can be the difference between making or losing a sale. Your portfolio should be extensive, showcasing a range of different styles that are suitable for your target audience.
Develop an Online Presence
In this digital age, a big part of getting clients through the door for businesses is their online presence. As more and more people use social media daily, having a visible channel on one of these platforms allows you to advertise your work – usually for free! You can find some great guides to building a social media presence that will help you get started.
Building a new business is hard work, but by sourcing enough funding, getting the right equipment and developing a social media presence, you’ll have the foundation needed to get started. Once you’re up and running, it’s down to you – create impactful, quality photos every time, and there are no limits to how successful you can be!