playAWARDS Associates With Experiential Entertainment Brand Lighthouse Immersive to Convey All-new Benefits to International Local community of PLAYSTUDIOS Gamers

Partnership brings unique Lighthouse Immersive benefits to playAWARDS portfolio, commencing with Immersive Van Gogh exhibit on the Las Vegas Strip

LAS VEGAS, May perhaps 02, 2022–(Company WIRE)–playAWARDS, the loyalty marketing and advertising division of cell gaming leader PLAYSTUDIOS, has included experiential leisure brand Lighthouse Immersive to its growing portfolio of reward partners. Lighthouse Immersive is the artistic force behind the Immersive Van Gogh expertise that showcases the operates of Vincent van Gogh by way of 500,000 cubic toes of projection mapping, 60,600 frames of video clip, and 90,000,000 pixels. The experience is at this time jogging in fourteen diverse metropolitan areas during the United States and Canada. Players of PLAYSTUDIOS cellular apps can now exchange loyalty factors gained through no cost gameplay for complimentary and specifically priced tickets to Immersive Van Gogh, on the Las Vegas Strip, positioned at Lighthouse Artspace Las Vegas in The Shops at Crystals.

“Lighthouse specializes in the kind of chopping-edge, immersive encounters that our audience of gamers loves to see,” says Head of playAWARDS Rob Oseland.

Lighthouse Immersive joins a lineup of playAWARDS associates with celebrated manufacturers featuring special ordeals across the world, which includes MGM Resorts International, IHG Resorts and Resorts, Town Vineyard, and Wolfgang Puck.

“As we develop our immersive working experience offerings all-around the entire world, we are keen to lover with progressive brands that understand the rapid-growing cell customer,” states Immersive Van Gogh producer Corey Ross. “What PLAYSTUDIOS and playAWARDS have constructed is unrivaled in loyalty advertising and marketing, and jointly we can introduce an all-new viewers to these incredibly special encounters, and watch them attain a new appreciation for art.”

Gamers can accessibility Lighthouse Immersive benefits by means of the Benefits shop on PLAYSTUDIOS cell applications – myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM Slots Dwell. PLAYSTUDIOS apps are available to down load free of charge on iOS, Android, Kindle, and Facebook.

About PLAYSTUDIOS

PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-successful mobile video games, including the legendary Tetris® cellular app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo, and MGM Slots Stay. The playAWARDS loyalty system allows gamers to earn authentic-world benefits from a worldwide collection of iconic hospitality, amusement, and leisure manufacturers. playAWARDS associates contain MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts Earth, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among other people. Launched by a team of veteran gaming, hospitality, and technology business people, PLAYSTUDIOS applications merge the ideal things of well known everyday online games with persuasive actual-world added benefits. To study additional about PLAYSTUDIOS, check out www.playstudios.com.

About Lighthouse Immersive

Lighthouse Immersive generates, generates, and distributes impressive electronic immersive artwork experiences as a result of its experiential enjoyment multiplex digital art galleries, aiming to cultivate community and creative imagination as a result of substantial-scale functions and exhibitions of all artwork sorts. Lighthouse Immersive gives functional areas for creators to current their function although partaking audiences in distinctive artwork activities that encourage dialogue and inspire new inventive creations. Lighthouse Immersive has manufactured the entire world premiere of Immersive Van Gogh, Immersive Frida Kahlo and Immersive Klimt: Revolution to far more than 21 North American cities. Regarded as the chief in immersive art ordeals, Lighthouse Immersive personalized-layouts just about every of their venues, named Lighthouse ArtSpace, to distinctly envelop the several architectural settings they inhabit, it operates galleries in a array of historic venues together with refurbished industrial and retail spaces.

Considering the fact that 2021, the organization has opened or is opening 21 new galleries in North American metropolitan areas which includes New York Town, Los Angeles, Chicago, Dallas, Houston, Las Vegas, Boston and Denver, and is now growing into more marketplaces. To day, Lighthouse Immersive has sold in excess of 4.8 million tickets to Immersive Van Gogh throughout North The united states, with Artnet contacting it “a person of the premier coordinated art phenomena of all time.”

Check out resource edition on businesswire.com: https://www.businesswire.com/news/residence/20220502005350/en/

Contacts

Amy Rossetti
Rossetti Public Relations
[email protected]