Trussville council discusses rebranding of Trussville Enjoyment District

By Hannah Curran, Editor

TRUSSVILLE — The Trussville Town Council talked about the prospective rebranding of the Trussville Amusement District throughout the council workshop on Thursday, July 7.

David Blumberg, artistic director for Clarity, mentioned the branding alternatives for the Trussville Leisure District. (Image by Hannah Curran)

David Blumberg, creative director for Clarity Studio, spoke to the council about the many chances they could provide the Trussville Enjoyment District.

Clarity has rebranded well known spouse and children locations such as the Hub on 30A, which was rebranded into The Major Chill, and they also served rebrand the Sand Mountain Amphitheater.

“We’ve found a ton of development, obviously, above the final number of a long time out here, but to see the Entertainment District appear up and come to be some thing particular for the city is significant for its results,” Blumberg stated. 

The rebranding demonstrates the ongoing motivation to supplying a exciting and enjoyable position for family members and mates to acquire.

Clarity wishes to see the Leisure District become legendary in the Trussville space. Blumberg stated that they execute terrific things for different locations and Clarity’s title reflects their capability to showcase who organizations are in their respective communities. 

“We phone ourselves clarity simply because we imagined via the working experience we have with all of our customers. Every single a single of our purchasers that we’ve at any time experienced, and that we think that we’ll at any time get we will need that minute, the second of clarity wherever we realize who we are,” Blumberg said. “We require to know what’s the meaning of this place. So we operate with organizations, organizations, and institutions to assistance them discover all those moments of clarity in their small business and their firm to help them recognize the manufacturer.”

Blumberg stated that branding is the tale people want to explain to and what the community desires all people else to know about them. He defined that’s what Clarity is at a foundation amount.

“We call ourselves a strategic design studio. We’re never ever heading into a undertaking, just considering about doing a thing amazing and inventive. We consider creativeness is a large part of connecting with all of the audiences we function with, but staying strategic and considering as a result of the business enterprise initiatives will help with the rebranding,” Blumberg claimed. “The wants of the folks that we’re working with, possibly in the organization that we do the job for or in the culture that we’re attempting to impact, is the most crucial part. Then it ultimately prospects to how do we bridge that into a seriously stunning and persuasive artistic matter.”

To make sure the Amusement District’s rebranding meets the public’s desires, Blumberg said they would collect details by chatting with individuals in the community, town officials, and those who perform in the Amusement District.

Councilmember Lisa Bright lifted the question about how very long the rebranding typically normally takes, and Blumberg said that the time period is dependent on the venture kind getting concluded.

Blumberg also explained that Clarity allows corporations discover the proper third-bash partners for precise facets of all of the promotions, the promoting, and the programming, so there will be some in-dwelling items.

“Whoever you want to carry in-household for operating, we want to give genuinely interesting methods for them to use to generate appealing prospects for this to be effective,” Blumberg reported. “There’s a whole lot of ideas we have, we’re energized to check out, but again, this is the vision to create in line with the area and a powerful model that connects with the group and with folks who are not portion of the local community who are fired up to come in and see and practical experience it. So it will raise the tide previously remaining lifted in Trussville.”

Councilmember Jaime Anderson requested how the Entertainment District would transition into its new branding. Blumberg defined that the town would be in full control of what form of rebranding takes location. For that reason, the city is in handle, no matter whether selling products with the new branding or distinct imaginative areas. In addition, the a variety of surveys Clarity will entire will determine the community’s needs and requirements.

Blumberg also talked about that the metropolis could develop a new name for the Entertainment District in the course of the rebranding.

Stacy Frazier, Trussville mayor’s assistant, stated that the Trussville Entertainment District does not have a stable branding that all people can refer to since some folks refer to it as Ferus, and some others connect with it T.E.D.

“One of the greatest requirements that we observed is the want for a internet site, individuals Google the entertainment district, and it goes nowhere,” Frazier claimed. “So we want to deal with that we want it to be its individual independent entity, and our goal is to know who we are and outline that a small greater than we have.”

Blumberg explained that if a web site is made, then the enterprises in the Leisure District could be connected to that site and would provide the neighborhood a immediate hyperlink to these distinct businesses.

Mayor Buddy Choat spelled out that the metropolis had established aside a separate account for the Entertainment District and that the town has the resources to pay back for it if the council accepted the rebranding at the next council meeting.

“The Finance Committee satisfied currently, and we’re in great condition economically,” Councilmember Alan Taylor said. “We have the money to do this.”

Choat requested the council to consider incorporating this to the standard agenda on Tuesday, July 12, so that he can enter into an arrangement with Clarity to start out the rebranding.

The tale will be up to date when additional details is available.